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　　The herd effect refers to the fact that people are often influenced by the majority in life and follow the thoughts or behaviors of the masses, which is also called the "herd effect". Herd mentality can easily lead to irrational blind obedience, and blind obedience often ignores the future risks of investment and causes investment losses.

　　There are paths that risks follow when they are formed. Similar to the capital market, there is also speculative psychology in the construction machinery market. In the case of individual rational investment, due to the objective existence of the herd effect, the blind herd mentality may lead to collective irrational investment.

　　Similarly, the existence of the herd effect makes engineering machinery customers blindly follow the crowd, ignoring their own business capabilities and future risk resistance, and often making irrational purchases only when they see the profitable side of others. During the purchase process, given the high value of construction machinery products and the rigidity of qualification review, the full payment and bank mortgage do not have the conditions to achieve the needs of most customers. At this time, the financial leasing method plays a booster role in the irrational investment behavior under the herd effect due to its inherent flexibility.

　　The herd effect refers to the fact that people are often influenced by the majority in life and follow the thoughts or behaviors of the masses, which is also called the "herd effect". Herd mentality can easily lead to irrational blind obedience, and blind obedience often ignores the future risks of investment and causes investment losses.

　　There are paths that risks follow when they are formed. Similar to the capital market, there is also speculative psychology in the construction machinery market. In the case of individual rational investment, due to the objective existence of the herd effect, the blind herd mentality may lead to collective irrational investment.

　　Similarly, the existence of the herd effect makes engineering machinery customers blindly follow the crowd, ignoring their own business capabilities and future risk resistance, and often making irrational purchases only when they see the profitable side of others. During the purchase process, given the high value of construction machinery products and the rigidity of qualification review, the full payment and bank mortgage do not have the conditions to achieve the needs of most customers. At this time, the financial leasing method plays a booster role in the irrational investment behavior under the herd effect due to its inherent flexibility.